Mapped out the distribution of global ad inventory looks like this: Our research shows that the different banner sizes are very unevenly distributed in their usage, with 4 variations dominating the digital advertising world.Ĩ9% of all ad impressions are made up of these 4 sizes: These are the different banner sizes that work well on mobile: Mobile Banner Sizes Size (Px)Īs you can tell from this list there’s quite a few sizes to choose from when picking your ads – but the good news is that the absolute majority of impressions are made up of only 4 sizes! Read on to learn more about which banners to focus on in your display advertising. Mobile ads have seen a major upswing in recent years. You will also find a specific section for mobile ads below the first table. If you want to learn more about the different sizes and how common they are, you will find the 15 most important formats in a handy chart below – together with how common they are, to make it easier for you to plan your campaign.
The Interactive Advertising Bureau (IAB) has created standardized guidelines on banner sizes, which work across all advertising networks, including the Google Display Network (GDN). In Match2One’s Creative Studio you can build your own animated banners for programmatic campaigns in just minutes. The top Banner Sizes sorted by how frequently they’re used
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